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One Toyota Group Pavilion of the pavilion of an Expo 2005 Aichi Japan in Nagakute. |
The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product Type A engine and in 1936, his first car, the Toyota AA. Toyota Motor Corporation, Toyota Group companies (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with some "non-automotive" companies.TMC is part of the Toyota Group, one of the largest conglomerates in the world.
Some About Toyota Marketing
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| The new headquarters of the Toyota Motor Corporation, opened in February 2005 in Toyota City. |
The Toyota's marketing efforts in North America have focused on highlighting the positive experiences of ownership and vehicle quality. The ownership experience has been the target of slogans like "You asked for it! You got it!" (1975-1979), "Oh, what a feeling!" (1979 - September 1985 in the U.S.), "Who could ask for anything more?" (September 1985-1989), "I love what you do for me, Toyota!" (1989-1997), "Everyday" (1997-2001) "," Get the feeling "(2001-2004), and" Moving Forward "(2004-present).
Toyota Productins
Toyota All-electric vehicles
Toyota is accelerating the development of vehicles that run only on electricity with the aim of mass production in the first part of this decade. Road tests for the current prototype, called "e-com", ended in 2006. Toyota has done a lot of electrical prototypes, including the FT-EV FT-EV and II.
In May 2010, Toyota has partnered with Tesla Motors to build electric vehicles. Toyota has agreed to buy 50 million dollars of common shares following the closing Tesla Tesla's planned initial public offering. Tesla will buy Toyota NUMMI factory closed recently for U.S. $ 42 million. Toyota plans to release an electric version of the RAV4 in 2012 by Tesla and components using the platform of the RAV4.
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| Toyota Prius, flagship of Toyota's hybrid technology |
Toyota Cars
Since 2009, Toyota officially lists about 70 different models sold under the brand of the same name, including sedans, coupes, vans, trucks, hybrids and crossovers.Many of these models are produced as a sedan, ranging from subcompact Toyota Yaris that Avalon . Vans compact Corolla, Camry and complete medium include Preview / Esteem, Siena, among others. Several small cars like the xB and tC, sold under the Scion brand.
Toyota SUVs and crossovers
Toyota crossovers range from the compact Matrix and RAV4, to midsize Venza and Kluger/Highlander.Toyota SUVs range from the midsize 4Runner to full-size Land Cruiser. Other SUVs include the Land Cruiser Prado and FJ Cruiser.
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| Toyota Estima hybrid |
Toyota Pickup trucks
Toyota first entered the market in suffering with SB 1947, which is only sold in Japan and Asia Limited markets. Followed in 1954 by RK (renamed in 1959 to strong) in 1968 and agreements Hilux. With continued refinement, the Hilux (known here simply as in some markets) has become famous for being very durable and reliable, and many more to go at the end of 1970 are still on the street today, some with over 300,000 miles. Cabin crew and extended versions of these small carriers, he added, Toyota continues to offer today under the names of the market.
Toyota Luxury-type vehicles
Since 2009, the company sells nine luxury models under the brand under its Lexus division, ranging from the LS sedan and the RX crossover SUV LX. Luxury-type sedan manufactured by the Toyota brand include Century, Crown Royal, Crown Athlete. A limited edition model produced for the Emperor of Japan is the Royal Century.
Toyota Motorsport
Toyota in many comprehensive set of motorsport. Also represent their brand and sports car racing in other categories. Toyota and other Japanese engines and auto parts, motorsports including the formulation of Nippon, Super GT, Formula 3 and Formula Toyota series. Toyota also operates a driver development program for TDP (Toyota Young Drivers pain) and the cost of educating future talents and Japanese motorsports. Toyota Motorsport GmbH, based in Cologne, Germany) was the first author of Toyota Motorsports including Formula One development. Toyota Motorsport GmbH has developed for the World Rally cars and laughter and the Le Man Series.
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| The Toyota GT-One was raced in the 1998 and 1999 24 Hours of Le Mans. Ex-Formula One drivers: Thierry Boutsen, Martin Brundle and Ukyo Katayama drove the GT-One in both events. |
The success of Toyota Motorsports in all categories. In 2002, Toyota entered Formula One as the ENGINEER and the machine used, but in spite of experienced drivers and a budget larger than many parties, failed to match the success of others, with five second places, the best results. On November 4, 2009 Toyota announced they were pulling out of the game because of the global economic crisis situation.Toyota hunt 'sa national level for the driver to driver Etios Motor Racing (EMR) series ended with the reading of the 25 pilots participating in the competition in 2013.
Toyota TRD
Toyota Racing Development was brought about to help develop true high performance racing parts for many Toyota vehicles. TRD has often had much success with their after market tuning parts, as well as designing technology for vehicles used in all forms of racing. TRD is also responsible for Toyota's involvement in NASCAR motor sports.
Toyota Partner Robot
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| Toyota trumpet-playing robot |
In 2004, Toyota showcased its trumpet-playing robot.Toyota has been developing multitask robots destined for elderly care, manufacturing, and entertainment. A specific example of Toyota's involvement in robotics for the elderly is the Brain Machine Interface. Designed for use with wheelchairs, it "allows a person to control an electric wheelchair accurately, almost in real-time", with his mind. The thought controls allow the wheelchair to go left, right and forward with a delay between thought and movement of just 125 milliseconds.
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